European Investors

A few years ago, SAXO wouldn’t be on our radar. It was a fairly expensive platform built mainly for traders. However, since their acquisition of the Dutch Bank BinckBank, part of the focus has shifted towards long-term investors. In January 2024, SAXO also reduced certain fees, making it an interesting Broker for investors in Europe. But, the fees still look prohibitive in the UK.

Vanguard Investor UK stands out as a great choice for hold and buy investors that are looking for a simple platform managed by a very reputable global asset manager. However, more sophisticated investors may find limitations on both investment choice and advanced features.

Hargreaves Lansdown projects an image of a premium, dependable service where no corners have been cut. In cycling terms it’s pitching you Trek or Specialized – big brand, high production quality. HL has everything you need to conduct a wide range of basic to fairly complex investing activities, but you’ll need to be smart to manage costs carefully, since these can be high versus competitors.

Interactive Investor stands out as a great choice for investors with families, and looking for multicurrency accounts to reduce FX-fee frictions. However, advanced investors may find limitations depending on their sophistication and needs.